How The World Spends Its Time Online

Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.

How are people utilizing the internet?

There's nothing in the average person's daily life that can't be done, or made easier, online.

Holiday cards?

Just send a note on Facebook.

Traveling around the world?

Fill out a form on any of a dozen travel sites and within a few clicks you've got better choices than a travel agent.


Please. Who goes to the mall anymore?

But how much time are we really spending online?

Who is using what?

Roughly seven in ten Americans use social media for staying in touch with friends and family around the world.

They're using Facebook, Twitter, LinkedIn and other platforms to get news, exchange information and see what's going on in the lives of close friends and total strangers alike.

Google has been surpassed by Facebook and Twitter as the most popular place to go online.

With billions of users, Facebook is everywhere, literally – except where it's legally prohibited from existing.

Most Popular Social Networking Sites (2017)

How are people spending their time online?

Google is still the dominant search engine, by a long shot, but it doesn't dominate the internet surfer's time as it once did.

Generally speaking, people spend about 7.6 hours online, of which about 1% of the time is spent browsing.

Most time online is spent on social media sites (28%), followed closely by checking email (24%), surfing content (23%) looking for videos (19%) and shopping (6%).

How People Spend Their Time Online

How is internet usage changing?

An increasing percentage of adults are forgoing traditional broadband internet access at home, relying instead on mobile phones.

As of 2016, about 12% of Americans depended on their phones for internet access.

That's particularly true among younger users.

17% of Americans between the ages of 18-29 use their phone to go online.

13% of the population between the ages of 30-49 use data plans on their phones instead of home WiFi.

Even the older segments of the population, those between the age of 50-64 (11%) and those over 65 (7%), have become adept at smartphone usage for online destinations.

Americans' Internet Usage

What sites are people visiting?

Taking a look at online practices by age, shopping is a common activity by both young adults (18-29) and their parents (ages 30-59).

Making reservations for travel is commonly done online by those between the ages of 30-59 (22%), while young adults are more likely to be on a social networking site (74%) than any other age group.

The most popular activity among those over the age of 60 seems to be sending email (91%) and checking weather forecasts (61%).

Where else are people going online? Sites operated by Google, overall, still rank the highest, with 247 million users per day.

The second most popular stop? Facebook, with 209 million users, followed by Yahoo sites (206 million), Microsoft sites (190 million) and Amazon sites (189 million).

Most Visited U.S. Websites

The world online is evolving every day, and it practically controls the typical American's social life and most likely their work life too.

With so many demographics utilizing this tool for different purposes, the possibilities are endless.

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